Highland Spring has launched an innovative new plastic bottle design for its sparkling water range, creating the lightest bottles on the market, reinforcing the company’s commitment to the environment.
The new bottles will be on shelf from March and will see Highland Spring reduce the amount of plastic used across its sparkling range by 9%. In addition, the amount of paper used for labels across the sparkling range has been reduced by 39%.
At a time when people are increasingly price conscious, dining in is the new dining out. Sparkling water is the perfect refreshment to serve at home when entertaining. It’s versatile and can be enjoyed on its own, or as a perfect alternative to alcohol. What’s more the new sparkling bottle will add a bit of style to any dining table.
Sparkling water is also a great option for those all important girls’ nights because non-alcoholic fizz is the ideal alternative to champagne bubbles.
The Food Standards Agency recommends adults should drink around six to eight glasses of water a day. Sparkling water is the ideal way to vary your water intake.
-Ends-
Notes to editors
• Highland Spring is the UK’s largest bottled water supplier, leading UK produced brand of bottled water, No 2 still brand, No 1 sparkling, No 1 kids, No 1 in the cash & carry sector and the leading producer in the on-trade.
• Highland Spring was formed in 1979 in Blackford, Perthshire and employs nearly 300 staff. In 2009 it will have produced 232m litres of bottled water across its range of products.
• Turnover in 2009 is anticipated to reach £54m with estimated profits of £3.5m.
• Consumers recently named Highland Spring as the most trusted bottled water brand in the UK (NOP Oct 2009).
• The company also features in the 2010 Good Shopping Guide, as a leading ethical bottled water brand.
Issued by:
Alison Downs/Sarah Ormerod
3x1 Public Relations
T: 0141 221 0707
E: adowns@3x1.com/sormerod@3x1.com